By Wendy Moyer
Internet marketing begins with having a well-designed website. Even if your website has only one page, if it is well set up and has the correct information you will be able to get the business that you're looking for.
Before designing your website you should take a close look at what your competition is doing. Your website has to be better than theirs if you are going to successfully compete for their business.
So one of the first things that you should do is type in the keyword that you want your website to rank for and take a close look at the first ten to twenty websites that show up in the search engines. If you want your website to appear on the first page of the search engines your site will have to be better than these sites.
It won't matter how much time and effort you put into your marketing. The bottom line is if your website is not better than your competitions you will end up leaving a lot of money on the table.
The bigger search engines now want to make sure that the visitors to your website have a pleasant experience. One of the things that this means is that your website cannot look cheap.
If you cannot afford to hire a professional website design company then you should invest in yourself and take a course that you can afford at your local college. Or you can try to wade through all of the courses online that promise to teach you how to build money making websites.
If you are going to buy courses online it is important that you take the sales pages that promote these courses with a grain of salt.
Once you find a worthwhile course you will find that even if your pockets are not very deep it is still possible to produce a professional looking website.
There are a lot of elements that comprise a professional looking site. By learning about them and then integrating these elements into your website you should see your traffic and your sales increase.
However, if deicide to hire a professional website design company you should be able to see samples of their work and perhaps speak to some of their clients before you make any financial arrangements with them.
For the past year or so the search engines are focusing more on socially relevant sites. One thing that you can do on your site is to have your readers give it a grade. There are a number of ways that you can accomplish this including using an outside service, installing a feedback system on your website, or emailing your visitors directly.
Of course, in order to email them you will first have to get their email addresses. If you would like to build a list of prospects and clients you will then need to have a place for them to "opt in" to your email list.
To find out more about professional website design you can contact the folks at Planet Telex Inc by going to http://twitter.com/PlanetTelexInc.
Article Source: http://EzineArticles.com/?expert=Wendy_Moyer
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