By C.K. Li
As an Adsense publisher, you must always face the risk of being banned because of invalid clicks and other reaons. What can you do in order to keep your account safe? Apart from using tacker, sitemeters, adloggers and other online trackers, there are something that you can do by yourself. I will list put some rules below to remind all of you how to keep your Adsense account in good condition, and not be flagged by Google. Additionally, following these simple rules will help keep your account in good standing:
- Don't click on your own Google ads
Clicking on Google ads on your own site for any reason is strictly prohibited. If you'd like more information about one of the advertisers appearing on your site, please type the URL of the ad directly into your browser's address bar, or use the - Don't ask others to click on Google ads.
Users should click on Google ads because they're interested in the services being advertised. Encouraging users to click on your Google ads, either directly or indirectly, can lead to inflated advertiser costs and can cause your account to be disabled.
- Don't employ pop-up prompts or automatic software installations.
Google is dedicated to improving the user experience on the Internet, and promoting responsible software principles is part of that effort. Sites showing Google ads may not prompt users to install software on their machines. Publishers must also not attempt to change users' browser home pages automatically or via pop-up prompts.
- Be aware of how your site is promoted.
Pages showing Google ads may never be loaded in an unrequested pop-up. This means publishers need to be very careful when purchasing traffic or setting up ad campaigns with third parties. Before contracting with any ad network, you should ensure that they will never display your site in pop-ups or as a result of the actions of any software application.
- Don't place Google ads on sites that contain prohibited content.
Google ads may not be displayed alongside any type of content prohibited by Google Adsnese's program policies, including adult or mature content, gambling-related content, or drug content. It's your responsibility to ensure that all of your pages adhere to these policies. One of my essay site was banned because my site does not fulfill their requirement of sites.
- Respect Google trademarks.
This is a tricky one. Many publishers do not know too much for this policy, and get banned by this. Framing or mimicking Google pages is strictly prohibited by our Guidelines for Use of Google Brand Features. In addition, publishers may not use any Google Brand Features such as Google trademarks, logos, web pages or screen shots, without prior consent from Google. Apart from that, no publishers can put adsense ads on a site with domain that include the words "google", or "adsense".
- Don't tamper with the AdSense code.
AdSense offers a wide variety of approved formats, colors, and features in your AdSense account. Once you've generated your code, however, we ask that you do not alter any portion of the code or change the layout, behavior, targeting, or delivery of ads for any reason, unless specifically authorized to do so by Google.
- Provide a positive user experience.
Sites that contain excessive pop-ups, use sneaky redirects to obtain traffic, or otherwise attempt to interfere with normal web navigation aren't permitted in the AdSense network. Please make sure your site doesn't deceive your users in any way. Also, every AdSense publisher is required to adhere to the Webmaster Guidelines on quality to ensure that their site provides a positive user experience.
- Provide a good environment for advertisers.
Sites showing Google ads should not present a poor opportunity for advertisers. Sites that use tricks or deceptive practices in order to trigger inadvertent clicks on ads are prohibited.
- Be responsive.
Publishers are asked to be responsive to emails sent by the AdSense team. Be sure to keep your email address up-to-date, in case we ever need to contact you about your account. To update your email address, you may need to contact Google immediately.
- Don't click on your own Google ads
Clicking on Google ads on your own site for any reason is strictly prohibited. If you'd like more information about one of the advertisers appearing on your site, please type the URL of the ad directly into your browser's address bar, or use the - Don't ask others to click on Google ads.
Users should click on Google ads because they're interested in the services being advertised. Encouraging users to click on your Google ads, either directly or indirectly, can lead to inflated advertiser costs and can cause your account to be disabled.
- Don't employ pop-up prompts or automatic software installations.
Google is dedicated to improving the user experience on the Internet, and promoting responsible software principles is part of that effort. Sites showing Google ads may not prompt users to install software on their machines. Publishers must also not attempt to change users' browser home pages automatically or via pop-up prompts.
- Be aware of how your site is promoted.
Pages showing Google ads may never be loaded in an unrequested pop-up. This means publishers need to be very careful when purchasing traffic or setting up ad campaigns with third parties. Before contracting with any ad network, you should ensure that they will never display your site in pop-ups or as a result of the actions of any software application.
- Don't place Google ads on sites that contain prohibited content.
Google ads may not be displayed alongside any type of content prohibited by Google Adsnese's program policies, including adult or mature content, gambling-related content, or drug content. It's your responsibility to ensure that all of your pages adhere to these policies. One of my essay site was banned because my site does not fulfill their requirement of sites.
- Respect Google trademarks.
This is a tricky one. Many publishers do not know too much for this policy, and get banned by this. Framing or mimicking Google pages is strictly prohibited by our Guidelines for Use of Google Brand Features. In addition, publishers may not use any Google Brand Features such as Google trademarks, logos, web pages or screen shots, without prior consent from Google. Apart from that, no publishers can put adsense ads on a site with domain that include the words "google", or "adsense".
- Don't tamper with the AdSense code.
AdSense offers a wide variety of approved formats, colors, and features in your AdSense account. Once you've generated your code, however, we ask that you do not alter any portion of the code or change the layout, behavior, targeting, or delivery of ads for any reason, unless specifically authorized to do so by Google.
- Provide a positive user experience.
Sites that contain excessive pop-ups, use sneaky redirects to obtain traffic, or otherwise attempt to interfere with normal web navigation aren't permitted in the AdSense network. Please make sure your site doesn't deceive your users in any way. Also, every AdSense publisher is required to adhere to the Webmaster Guidelines on quality to ensure that their site provides a positive user experience.
- Provide a good environment for advertisers.
Sites showing Google ads should not present a poor opportunity for advertisers. Sites that use tricks or deceptive practices in order to trigger inadvertent clicks on ads are prohibited.
- Be responsive.
Publishers are asked to be responsive to emails sent by the AdSense team. Be sure to keep your email address up-to-date, in case we ever need to contact you about your account. To update your email address, you may need to contact Google immediately.
C.K. Li is a SEO and Google Adsense expert whose company is based in Hong Kong. He starts to share his expertise in Adsense in his blog Da Gsense Codes, and welcome all the questions in Adsense. [http://www.DaGsenseCodes.com]
Article Source: http://EzineArticles.com/?expert=C.K._Li 
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