By Brent McCoy
They are the most watched and talked about people on the planet, and thanks to Twitter everything a celebrity says is now beamed out for the rest of the world to see. For most this may provide the means to maintain their public image or relationship with their fans, but several others see the potential to use Twitter as a means to further their income or perhaps even open new doorways in their professional career. Looking at these star examples below, you can start to see how you might do the same.
1. Lady Gaga
The queen of social media is the most followed celebrity on Twitter and also has a massive Facebook following of 30 million fans. Her first single from the new album Born This Way, was a trending topic for weeks and such a close relationship through social media has resulted in a large and loyal fanbase willing to spend a lot of money on her music. So much so that a reported $10 million was considered money well-spent on the music video for the song "Judas".
2. The Kardashians
People were shocked when new FTC guidelines forced Kim Kardashian to disclose the fact that she earns money by promoting third-party products through Twitter - up to $10,000 a tweet, thanks to her partnership with the Ad.ly advertising service. Now sisters Khloe and Kourtney - even Robert, their father - have signed up to do the same. And who could blame them, really?
3. Charlie Sheen
After being fired from the show Two And A Half Men, Charlie set up a Twitter account and racked up almost a million followers within a day. He stated his plans to resurrect some form of career primarily using Twitter, and so far has used it to promote live shows, merchandise, third-party sponsors - even a recent musical collaboration with Snoop Dogg.
4. Ashton Kutcher
After the Charlie Sheen controversy, CBS and Two And A Half Men producers saw the potential for using social media to promote a new version of the show and expand their audience - enter Ashton Kutcher, with almost 7 million followers on Twitter. While many were confused at the announcement that he would take over the role of Charlie Harper, the social media aspect was probably the main reason he was chosen. Despite the fact it hasn't worked wonders for many of his past films, the team seems confident that a weekly show will provide more opportunities to find the right way to connect with their audience.
5. Nicole "Snooki" Polizzi
As a result of finding fame through her appearance on the reality show Jersey Shore, "Snooki" has gained a substantial following on Twitter of over 2 million people - which became instrumental in the promotion of her book A Shore Thing, and enabled her to become a New York Times bestselling author. This has also led to lucrative speaking arrangements, where she gets paid up to $30,000 to appear at nightclubs and other events.
6. Paris Hilton
As heiress to the Hilton Hotel chain, Paris probably doesn't need to start looking for new ways to earn some extra cash. That hasn't stopped her trying to make a name for herself as a model, actress and singer - largely off the back of her "online activities". For the most part she uses Twitter to promote her film and TV appearances, and was once sued for $8.3 million because investors deemed that she didn't do a good enough job of promoting National Lampoon's Pledge This! (the claim was eventually thrown out). She also racks up lucrative gigs promoting nightclubs and appearing at product launches - sad to say, she was given $600,000 a few years back for a New Year's Eve appearance in Sydney.
The Bottom Line
Controversy works, and often integrity doesn't apply - it seems advertisers are willing to pay anyone to promote their products, regardless of what that person has done, and only care that they have a substantial amount of followers to hear their message. This may be evidenced by the fact there are few big-time stars on this list - many have found fame with the help of a reality TV show or other off-screen antics. If integrity matters to you, then you probably don't want to follow entirely in their footsteps - but there are perhaps still a few possibilities you can learn from.
Millionaire Studio is an online entrepreneurship blog that features articles on online business as well as advice on various WordPress website themes [http://millionairestudio.com/top-wordpress-themes/].
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