10 Best Practices for Promoting Your Facebook Fan Page

By Expert Author Ron Haggerty
Even though Facebook has experienced phenomenal success, there are still many who don't believe it is a good fit for their business because of their industry. However, Facebook provides a huge opportunity for ALL companies to cultivate their community of fans. With that said, it's critical to promote your fan page if you are serious about having success. But, how do you promote your company's Facebook page?
1. Make it easy for audience to like your fan page
About ten years ago companies started promoting their website on various marketing mediums, materials, etc. However, today more and more companies have replaced their URL in these promotions with their Facebook fan page. Look at the upcoming Super Bowl commercials and see how many companies are asking the viewer to like them on Facebook. Why are they doing this? Well, it's simple... internet users spend more time on Facebook than any other online platform.
Promote your Facebook fan page with ads, on your website, your blog, and any other online channel, network, or directory you may own.
2. Create a custom "Like Us" landing page
Several years ago most forms of paid search ads linked visitors to a marketer's website home page. Marketer's soon realized it was a much more effective to drive visitors to a landing page that was more relative to their search. Well, Facebook is no different. Instead of driving traffic to a company's wall on Facebook, it makes more sense to drive them to a custom "like us" page. After all, isn't your goal to get visitors to like your fan page?
3. Build your brand on Facebook
As stated earlier, promote your Facebook fan page everywhere, but make sure to keep your branding consistent. Facebook affords companies various opportunities to build their brand via impressions. So remember, treat it with respect to branding the same as you would your other traditional marketing efforts.
4. Share, Share, Share
One of the primary benefits of Facebook is that it enables companies to not only share information on their products and services, but also it allows them to make announcements about job opportunities, awards received by the company or its employees, or any other press release that has been created. Companies can share their mission statement, corporate initiatives, community involvement, charitable contributions, etc. Be creative and make sure to link the above items back to your website.
5. Create events and/or exclusive offers for your fans
Its one thing to share information about your company, however if you want to increase your audience, you will need to make it worth their while. Creating events, establishing reward programs, and posting any job openings can increase the interest of your fan or visitor. Remember, your Facebook page is an extension of your website.
6. Use your fan page to cross market and promote your company on other online platforms
Adding buttons with links to your other social networking pages or channels such as Twitter, YouTube, Flickr, LinkedIn, etc. is a great way to increase your impressions. Also, you can create links to your blog, articles, banner ads, directories, reviews, etc. Make it easy for your visitors to find you.
7. Maximize the most valuable real-estate of your fan page
Research has proven that the area of your Facebook page that receives the most attention is the logo pane. Most companies automatically insert their logo as instructed by Facebook. However, it makes more sense to not only include your logo, but also add your tagline, URL, or anything else that you want to convey to your audience.
8. Links, Links, and more links!
I've mentioned several times the importance of creating links on Facebook. It can't be overstated that it is critical for your content to include links, buttons, and images that drive your fans where you want to take them. If your fan page doesn't have links, your visitor in all likelihood will get bored and leave your page. Links creates opportunities for your visitors to surf across your internet platforms and learn more about your company.
9. Use Insights to better understand your audience
The analytics that Facebook Insights provide may not be the most comprehensive, however it does a relatively good job of providing you with volume stats as well as illustrating the demographics of your audience. This tool allows you to clearly see your fans age, gender, locale, etc. Use it to measure and track your progression so you can learn what works and what doesn't. A little research can provide the information needed to better promote your fan page, not to mention saving you time and money. BTW, you can also expect Facebook Insights to become much more robust sometime in the very near future.
10. Understand your mission and purpose before you begin
Although it's listed at #10, it should actually be the first thing you do prior to creating and publishing your Facebook fan page. The old saying, "Failing to plan is planning to fail' applies here. Ask yourself a few questions before you get started such as, Is Facebook going to be a marketing tool to help promote our products and/or services? Is our goal to create awareness about the good will, community involvement, charitable initiatives, and outreach programs that are taking place within our company? Do we want to be engaging with our fans thus providing a voice for them in our (and their) community? Is it for informational purposes only (such as a brochure site)? Is it merely a tool to drive traffic to our website? Maybe it's a combination of these things, but whatever it is... it needs to be defined.
Again, Facebook can be an outstanding tool to assist you in your marketing efforts; and if you're able to implement these ten best practices, you should be well on your way to creating a successful Facebook fan page.
Ron Haggerty
Ron has been a certified internet marketing consultant and a managing partner with WSI Internet Marketing since January 2006. During his tenure with WSI, he has worked as a web developer, designer, team leader, project manager, and as a business consultant. His greatest strength is that he understands what it takes for small to medium sized businesses to be successful. Prior to WSI he opened numerous successful small to medium sized businesses and was responsible for every imaginable aspect including concept design, start-up, marketing, day-to-day operations, and P&L oversight.
If you're looking to improve your internet presence please contact Ron. He will evaluate your current online presence and help you establish a strategy suitable for your company's needs.
WSI Internet Marketing has offices in Orlando-Winter Park, FL and New Orleans, LA

Newer Post Older Post

23 Responses to “10 Best Practices for Promoting Your Facebook Fan Page”

  1. Sometimes, this may mean the kids watch television or use a
    smartphone so parents can make dinner. Future new technologies come from ideas that get compounded to form new technologies.
    2 million industrial robots are already in daily operations round the world and
    there are increasing applications for non-industrial robots.

    Feel free to surf to my blog post: Dog Relations NyC (storify.com)

  2. Unquestionably consider that which you said. Your favorite
    justification seemed to be on the internet the simplest factor to be mindful of.

    I say to you, I definitely get annoyed while folks think about concerns that they plainly do
    not realize about. You controlled to hit the nail upon the highest and defined
    out the whole thing without having side-effects , people could take
    a signal. Will likely be again to get more. Thanks

    Also visit my web blog: Enchant Him pdf free download

  3. Thіs is actually quite unhealthy and extremely ineffective.
    Although it may seem simple, tҺere агe many mistakes that will severely affect the effectiveness of this
    exercise if not carried out properly. Making regular use of this formula keeps you fit and

    Stop by my web site - mi40 workout pdf site

  4. We're a group of volunteers and starting a brand new scheme in our community.
    Your web site offered us with helpful information to work on. You have done an impressive job and our whole
    group will likely be thankful to you.

    My blog post; Webster

  5. We provide a variety of quality Stairs & Railings and Building Supplies that are available for purchase online or in store. We have been making & installing wall rails for over ten years. Wrought iron handrails in various shapes, paint colors and more.

  6. Following the guidelines of cosmetic surgery will ensure that clients will get the risk free services from the industry experts. Usually the Los angeles cosmetic surgery professionals follow the guidelines of surgery and provide the best services.

  7. A burn injury lawyer is a professional having years of extensive experience in dealing cases of bun injury and representing the clients in court and in negotiation table to provide them appropriate compensation.

  8. You can compare the pricing of the drug dealers with several ones and finally choose the best Imatib 100 Mg one that fit to your budget and offer same drugs at nominal rates. Visit our website for know more.

  9. You can find details of listings of dance classes for older children in Bradford at affordable prices. Leading street dance school offering street dance lessons and drama classes. Contact us for more details about our classes.

  10. Excellent way of describing, and nice piece of writing to get facts
    concerning my presentation topic, which i am going to convey in institution of higher education.

    Here is my page: balise gps antivol voiture

  11. Anticancer drugs is a leading online pharmacy store, engaged to sell top quality Geftinat 250 mg Tablets Online at lowest cost. Visit our website for more details and informations.

  12. We provide guaranteed and high quality you can count on from the most trusted source online today, Kamagra, Viagra, Apcalis. Visit our website for know more.

  13. Are you looking for a Cosmetic Dentist in Los Angeles? Socal dental care will give you the celebrity smile you always wanted in the modern dental spa in Los Angeles Area. Please visit our site for more details and informations.

  14. Los Angeles Printing Agency provides immaculate printing solution to clients knowing the current market trend. Depending on your preferences you can expect the result. So check our testimonial section to know how efficiently we treated our previous clients.

  15. The dedicated team of AVG professionals can be obtained here all round the hands of time, whom you'll be able to reach by calling around the AVG
    tech support number. An HVAC repair company is most often started
    by the technician that has learned the trade through previous
    employment. The business degree raises one's social standing:
    in simple terms, it opens for you personally doors that could have
    otherwise remained closed to you personally.

    Look into my webpage - globalenergyconnection.biz

  16. Fastidious answer back in return of this issue with solid arguments and telling the whole thing on the topic
    of that.

    Here is my web page; Hay Day Hack No Survey (www.angrytalk.us)

  17. Your style is so unique compared to other people I've read stuff from.
    Many thanks for posting when you've got the
    opportunity, Guess I will just book mark this page.

    Also visit my weblog: webcam mature

  18. I like what you guys are usually up too. This type of clever work and exposure!
    Keep up the very good works guys I've incorporated you guys to my personal

    my page :: dre beats

  19. My partner and I stumbled over here from a different web address and thought
    I should check things out. I like what I see so now i am following you.
    Look forward to looking into your web page repeatedly.

    Visit my web-site :: here are the findings

  20. And so, with a little grumbling and much effort, the servants
    of Isaac obeyed their master. This app contains holiday surprises like snowy sights, sounds and jingle-bearing
    trees. While it may look child-friendly, it could be completely the opposite.

    Also visit my web page - kritika chaos unleashed cheats

  21. South Carolina Republican Todd Kincannon who is the managing director
    of marketing for Varsity Plumbing & Heating in Flushing, Queens, said that Clark & Wilkins began selling wood
    for fences. If you are deciding to build one according to your taste and personality.

    The liquefied paint can then be played on any screen or keep track of what's going on.

    Review my blog post ... Bittersweet.Pligg4.com