How to Make Your Blog More Search Engine Friendly
By Ken Liang
You have a blog that filled with useful contents and it's been updated regularly. But you are wondering why it's not attracting more visitors. This is a common problem with most new bloggers and website owners. The solution is simple - you need to spend at least 30% of the time on promoting your blog. One of many ways to do this is search engine optimization. I will cover some of the essential elements in optimizing your blog for the search engines in this article.
When people search for information on the search engines, they are either doing research or looking for something to buy. You want to target the people who are looking for something to buy (or a service if that's your business). If your blog is about healthy eating, you will need to find keyword phrases that would used by commercial intent searchers. These are normally made up with 3 to 6 words. This is an ongoing process because you can never have enough "money keywords".
Once you have compiled a list of these keywords, you want to write the blog post topics based on them. Have the keywords appear in the post title at least once. The titles you write for the blog posts are very important, because the search engines put a lot of "weights" in this area. You need to think about the search engines as well as humans when writing blog post titles. For example, "Lose Fats Tips, Quick Diet Tips" is good for the search engines but so good for humans; a title like this would be much better - "How to Lose Fats By Doing These Five Things Each Day".
If you are using Wordpress you can use a SEO plugin called "All in SEO" to make the page title same as the post title automatically. This will greatly improve the ranking of the sub pages(blog posts). If you want to squeeze even more juice out of the page you can change the post title to use the H1 tag instead of H2 by default. To do this, you will need to some knowledge of HTML or you could hire a web developer to do this for you.
The next thing you want to do is to repeat the keywords naturally within the content. Use related keywords as much as possible to "support" the main ones. For example, if the main keyword phrase is "healthy foods", then the related words are "diet", "cooking", "eating", etc. Keep each post short and relevant.
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